External And Internal: The Link Between Brand And History

Permit me to use a term that might nauseate a few people and fascinate others. Brand. There is a link between the brand and the history. The history of an entity is a key source of its brand. But it's not enough to know that. You also need to know that the brand, like the history which informs it, can be divided into two parts. One part is the external brand, or that attitude and understanding … [Read more...]